Consistency

Image of your company should be consistent regardless of media. Advertisement campaign usually means a whole set of creations like a website, social network page, business cards, flyers, folders. They are using different means of expression - screen, paper and different styles of interaction with customer, but all of them should be done using same style.

Colors, logotypes, fonts, graphic motives should be applied to all of them just modified respecting rules of certain media. But all of them will have common, consistent line - thanks to that company's image will be as well consistent. It gives a signal to the customer, that company is well organized, has a good understanding of processes and clear, purposeful approach.

 

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